The objective of this project was to create a full brand identity and showcase how that would look through it's website, app, social media, and email marketing needs.
The goal of the email campaign was to entice new visitors to view education based information guiding them to a purchase.
Ground Zero is a concept for an outdoor retail company.
The target Audience are people who traditionally wouldn’t think about getting into the outdoors, because of cost, perceived physical, or mental barriers. We want to break those down showing people how capable they really are through education, training, and real human connection all while providing low cost, high quality gear.
The company offers an app with partner finding, trail information and mapping to make connecting with others easy.
